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Experience Design & Creative Direction
An editorial approach to experience design and creative direction, where narrative, identity, and environment are shaped with intention and cultural precision.

![Scene1-2 Heavy and light laptop-V3 [COMPOSITE].jpg](https://static.wixstatic.com/media/6cf623_99e655ba2e2847a08a837a9df6d16122~mv2.jpg/v1/fill/w_980,h_598,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Scene1-2%20Heavy%20and%20light%20laptop-V3%20%5BCOMPOSITE%5D.jpg)
oakley winter collection
Positioning winter gear as performance armour.
LG billboard
Living, restaged through cinema.
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