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We do not romanticise creativity. We govern it.
E°7 operates through a governed structure. Leadership is assembled for judgment, execution, and responsibility, with visibility serving the work.
Decisions, standards, and direction are held collectively, with accountability to outcomes.
This ensures continuity, rigor, and disciplined execution over time.
Each portrait reveals a STORY.
Select the individual YOU WISH TO MEET.
A global finance and compliance leader with over 25 years of experience building high-performing systems, controls, and teams across international markets. He brings a strong track record of driving financial discipline, operational efficiency, and scalable growth across manufacturing and communications, including a decade within WPP, the world’s largest marketing and communications group.
His expertise spans financial planning, compliance, internal audit, and business development, with a proven ability to streamline operations, strengthen governance, and improve bottom-line performance.
Inigo Franco
Co-Founder, CEO
A business operations and strategy leader with 18 years of experience building systems that enable agencies to scale with clarity, accountability, and consistency. She specialises in streamlining operations, reinforcing compliance, and creating frameworks that allow teams to deliver at speed without compromising quality.
Her background includes global organisations such as Amazon, Capgemini, Infosys, and IBM, followed by extensive work within Dubai’s entrepreneurial ecosystem.
Shatarupa Dey
CO-Founder, COO
A growth leader who treats every venture as a long-term asset, Juan Pablo brings the discipline of portfolio management to the business of scaling agencies. He has led SME portfolios with full ownership of revenue and risk. At Editorial7, he owns the growth agenda across client acquisition, retention, and revenue.
He combines commercial ownership with AI-driven insight to sharpen positioning and scale delivery without diluting quality.
Juan Pablo Azuara
CGO
A marketing, events, and technology professional with 15 years of UAE experience leading large-scale regional projects. Skilled in end-to-end event management, multi-team leadership, staffing operations, and influencer collaborations, bringing strategy, structure, and creative precision to every engagement.
Driven by a passion for innovation in the experiential space, he focuses on building events and activations that connect audiences, amplify brands, and deliver measurable impact. A multicultural background shapes my approach, enabling me to design experiences that resonate across diverse markets.
Abdennour (Abdou) Aktouf
Director – Experiences & Activations
A Venezuelan visual artist shaped by Caracas, Sydney, New York, and Dubai. Trained as an engineer and evolved into a visual storyteller, he blends technical discipline with cultural intuition to create work that feels precise, intentional, and alive.
As a co-builder of AnalogTheRoom, he remains deeply embedded in the creative ecosystem, mentoring emerging talent and staying closely connected to what is genuinely moving culture. His practice balances global perspective with local relevance, spanning international luxury brands and community-driven projects alike.
His portfolio includes work for Louis Vuitton, Vogue, Peroni, Rotana Hotels, and locally rooted initiatives built with real communities, not surface aesthetics.
Frank Dautant
Director – Editorial Photography & Production
A Dubai-born creator shaped by the city’s underground music and youth culture. His perspective is rooted in lived experience, giving brands access to spaces and narratives they cannot enter on their own.
As a filmmaker and creative collaborator, he has built his reputation on authenticity—telling stories that feel lived-in, not borrowed. His work moves fluidly between independent projects with artists and entertainers and collaborations with international brands seeking real cultural connection.
Mohammed Ilmadeldin
Director – Film & Cultural Storytelling
A Media Production Lead and Creative Technologist with 15 years of global experience across Turkey, Southeast Asia, East Africa, and the UAE. He operates at the forefront of the industry’s shift toward AI, integrating generative technologies into established production workflows to scale creative output without losing craft or control.
From digital shows to social-first series, his focus is on building and optimizing production systems—where AI accelerates storytelling, enhances efficiency, and preserves the human nuance that resonates with audiences.
Mamadou Abozeid
Director – AI Creative Systems
A business and brand leader with 33+ years of experience across India and Malaysia, he has led global agency teams and driven growth for brands such as Colgate, McDonald’s, Coca-Cola, PepsiCo, Shell, HSBC, Dell, and Nestlé. His work combines strategic rigour with creative disruption, with a current focus on building AI-enabled agencies that deliver scalable, end-to-end marketing impact across voice, video, and visual content.
Saurabh Saksena
Director – Brand Architecture & Integrated Strategy
A technical architect and systems builder with over a decade of experience translating complex problems into scalable, production-ready systems across deep tech, hardware, and SaaS.
His work spans decentralized networks, smart infrastructure, and consumer and SaaS platforms built from zero to launch, including DeepSleep, einvite.me, and Matjary.ai. He brings architectural rigor and cross-industry perspective to every engagement, ensuring clarity and integrity from discovery through deployment.